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With the dynamic evolution of mobile phones along with the ever improving speed of the Internet, website owners have more work on their plate. SEO analysts have been constantly talking about the importance of social sites and tools like Facebook Like and Google + sharing buttons and how they can help with a websites rank in search engines. Another important topic analysts have been saying will be crucial for SEO efforts are video creation and optimization.
With Facebook growing more and more and becoming the most frequently used website, web developers, website owners, and optimizers alike, have all been looking for ways to incorporate and promote Facebook marketing. Firstly, if you do not have a Facebook company page yet, go ahead and make one and get started with this free advertising tool that is sure to benefit your business.
Facebook provides codes for its Like buttons to easily incorporate into your website. All you need for this is a Facebook company page, once you have that, visit the Facebook Badges page to select one of the Badges or Buttons to install into your website. Once installed, this can help increase the Likes to your company profile page and increase the number of followers to your posts. The more fans you have following your page the broader your scope of influence will be for your posts.
Google came out with the Google + tool as its way to compete with the growing Facebook social media. Google users can create a circle of followers, whether that’s their work group, school group, or family members, to share websites they think are important. Once users press on the Google + button for a particular website, this shares the website with their circle and shows others that the website is suggested by their circle member. This sharing and rating tool is going to prove to be very effective for searches and marketers alike because people searching for a service can see recommendations from their Google circle right on the SERP. No more having to look around for reviews and recommendations, your Google circle will provide that for you with the click of a button.
Website owners can easily incorporate the Google + button into their website to help promote sharing between Google circles. To get the Google + button simply visit this Google Webmasters page. You can even customize the size of the button along with the snippet you want people to be sharing about your webpage.
With social sites and mobile devices growing, sharing of interesting videos have also increased among searchers. Video marketing has been an important platform for many website owners and SEO people alike. Videos can take form in a multitude of ways, whether that is simple slideshows of images, product or company reviews, product demonstrations, how to tutorials, or simple company branding videos. Videos can be created very easily using some simple software’s available to everyone. For slideshows you can use Animoto as a low cost resource. Another great tool for How To Tutorials is a screencast software called ScreenFlow.
Once a video is created to help promote your company or service, you definitely want to upload it to YouTube or another major video sharing site like Vimeo. If you do not already have a YouTube account, you should go ahead and create an account and get started with the free video-sharing site. Make sure to have the format and size in the most widely used and recommended format to get the most exposure for your video.
Audiences will recommend your video to Facebook and Like your page or share the video amongst their Google circle if they get a reward or benefit something from watching. Make sure to have a goal for your video and a message you want your audience to understand before you get started. These three tools and strategies can greatly increase your visibility through free social sites and benefit your business if used correctly.
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